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Bachelor of Arts in Marketing

Marketing bridges the gap between businesses and potential customers as it is centered around creativity, problem-solving, and educating potential customers about your product and service. It is a complex discipline that combines elements of advertising, communication, research, and finance. The marketing degree  was created to develop the skills and knowledge you will need to succeed in the marketing field. Help companies build and maintain relationships with their clients and customers by pursuing your bachelor’s degree in marketing. Scholarships are also available.


Designed to build a strong foundation in marketing, a marketing degree equips students with the skills needed to identify, anticipate, maintain, and satisfy customer needs and wants. By addressing these needs properly, marketers can successfully create interest and demand for a business’s product or service. While lower division courses address similar foundational concepts as a business degree, core marketing courses heavily focus on fundamental marketing ideas and specifically prepare students for a variety of career options.


Summary of Degree Units


University Graduation Requirements    35

Major Preparation    17

Major Core Requirements    43

Concentration Requirements    21

University Electives    4

Total    120


University Requirements for Graduation


Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Undergraduate Graduation Requirements section of the Policies and Procedures.


The 4-Year Roadmap is available online. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Degrees (ADT) Pathways are also available online.

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